RiminiWellness Innovation Area: open call 2026 for startups and innovative projects

The RiminiWellness Innovation Area returns in 2026 with a new open call aimed at startups, scaleups and innovative companies working in the fields of fitness, health, wellbeing, sport technology and digital innovation. The initiative offers selected projects the opportunity to take part in one of the world’s leading events for wellness and active lifestyle, held annually in Rimini.

The Innovation Area is designed as a space where technology, entrepreneurship and industry meet. It brings together innovative solutions, investors, corporations and professionals interested in discovering new ideas that can shape the future of wellness, from digital platforms and smart devices to services focused on prevention, performance and quality of life.

What the call is about

The call is open to innovative projects and companies developing products or services with a strong technological or research-based component. Selected participants will have the chance to exhibit within the Innovation Area at RiminiWellness 2026, gaining visibility in an international context and connecting with key players from the wellness, fitness and health industries.

Beyond exhibition space, the Innovation Area offers opportunities for networking, matchmaking and business development, enabling startups to present their solutions to potential partners, clients and investors, and to engage with a highly specialised professional audience.

Why apply

Taking part in the RiminiWellness Innovation Area means accessing a unique platform to test ideas, showcase innovation and build strategic connections at international level. For startups and innovative companies, it represents an opportunity to increase visibility, explore market opportunities and position themselves within a fast-growing and highly competitive sector.

The call also contributes to strengthening the innovation ecosystem linked to wellness and health, encouraging collaboration between entrepreneurs, research organisations, companies and institutions.

How to apply

Applications for the Innovation Area Call 2026 must be submitted online through the official RiminiWellness website. The call outlines eligibility criteria, selection process and benefits for selected projects. Interested applicants are invited to consult the full call for details and deadlines.

By opening the Innovation Area to new talents and ideas, RiminiWellness confirms its role as a global hub for innovation in wellness and active living, fostering the development of solutions that combine technology, health and wellbeing.